There is a beauty in simplicity.
I firmly believe that in design more is not more; it turns out to be the exact opposite. The simplest solution is most likely the best one. During the course of eleven years, I developed a minimalistic design language with just the right amount of beauty in it.
Freelance Art Director from Berlin
As far as I can think back, I always had a love for aesthetics and design – cutting images and typography from magazines to build new layouts as a child or regularly redecorating my room at my parents’ house. After finishing highschool, it was obvious to me that it’s about time to leave my small hometown of Neukirchen-Vluyn, where I was born and raised, and further explore this passion.
I moved to the city of Düsseldorf and enrolled in visual communication studies at the University of Applied Sciences, followed by studies abroad at the Birmingham Institute of Art & Design, an internship in Los Angeles and a postgraduate degree.
While gaining all these insights of higher education certainly helped me deepen my theoretical knowledge, I’m particularly thankful for the wide range of field experiences I got to gather during my time as a student, working as a photo assistant, head of studio and junior art director at different agencies. Developing new ideas, planning and directing shoots, designing all kinds of layouts -- this is where my personal passion and professional knowledge meet to take concrete shape.
Since 2013, I’ve been offering my services as a freelance art director -- ranging from corporate identity, including web and print, to image films and professional photoshoots -- which allows me to find a handmade solution for every client, tailored to their individual needs and wishes.